Commitment means being loyal to a cause deemed worthy enough to dedicate time and energy to. Riding and being outdoors isn’t just a hobby we dabble in when we’ve got extra time. We make time because being on dirt matters. This isn’t a hobby that we sometimes get around to indulging in. No, it’s an unwavering way of life. And we know you’re committed too, which is why it’s our job to make the best bikes that will get you outside and on dirt. We’re committed to our riders, we’re #CommitedToDirt.
Everyone defines dirt differently. For some, that might mean riding gravel roads, others that might mean technical trails. Other riders prefer fast single track. Then again, when some people hear the words "committed to dirt", they think of trail work or a hard days work at the office, doing the grunt work required to get the job done. “Dirt” is nothing more than what you make of it. We at Niner think those are all right definitions and we want everyone to embrace their own definition of dirt.
At Niner, we are Committed to Dirt in every sense of the phrase. We ride on dirt. Our bikes are made for dirt. Dirt is the details of the work we do. Dirt is the planet we live on. It helps make the beer we drink after a ride, and damnit, we all end up there anyway so we might as well get comfortable on it while we can enjoy it.